The Art of Persuasion


Trailer - The Art of Persuasion

On The Art of Persuasion, Guy Pratte meets with fascinating people from all walks of life who have mastered the practice of convincing others.

Latest Episodes

Episode 8 - Changing people's minds with David Goldbloom

In this episode, Host Guy Pratte speaks with Dr. David Goldbloom, a well-known psychiatrist, best-selling author, tireless educator, promoter of mental health, an officer of the Order of Canada, and a member of the board of directors of the Royal Conservatory of Music. They discuss what we know—and don't know—about the human mind, and what is required to persuade a patient that change is possible.

Episode 7 - Persuading with style with Tanya Taylor

In this episode, Host Guy Pratte speaks with star fashion designer Tanya Taylor. What do designing and selling clothes have to do with persuasion? Well, quite a lot, in fact, as Tanya explains. During the conversation, she shares how she builds brand trust, how the in-store experience differs from online media, and how she helps clients project their personal style into the world. Full disclosure: Tanya Taylor is Guy's daughter-in-law. Listen in to discover how persuasion and fashion fit together.

Episode 6 - Conviction and trust are the keys to persuasion with Alexander Shelley

In this episode, host Guy Pratte speaks with star conductor and maestro Alexander Shelley, music director of the National Arts Center Orchestra and principal associate conductor of London's Royal Philharmonic Orchestra. At first glance, it may seem surprising that we would discuss the art of persuasion with an orchestra conductor who uses gestures instead of words to do his job. But Alexander Shelley, who has been described as a natural communicator both on and off the podium, explains that conductors must also be great persuaders if they are to succeed in convincing an orchestra and the public to embrace their musical vision.

Episode 5 - The rules of persuasion with Lord David Pannick KC

Lord Pannick KC is without a doubt one of the greatest advocates of his generation. He has been involved in some of the most important cases in the United Kingdom, including his successful challenge of PM Boris Johnson's attempts to avoid Parliament review of his Brexit deal, yet recently representing former PM Johnson before a parliamentary committee investigating statements he made to the House of Commons. He is a fellow of Oxford's All Souls College, an honor reserved for the brightest of the bright, and he is a celebrated author of many books involving advocacy. Guy Pratte discusses with Lord Pannick the art of persuasion as practiced in courtrooms and in the House of Lords.

Episode 4 - Jury Persuasion with Chilton Varner

There is perhaps no other context where the art of persuasion is put to the test as acutely as when a lawyer has to persuade a group of strangers, the jury, that her client is in the right. That is where this episode's guest comes in: a senior partner at the prestigious law firm King and Spalding, Chilton Davis Varner was also president of the American College of Trial Lawyers (ACTL) , only the second woman to occupy the office of the premier trial lawyer organization in the U.S. In this episode, Guy Pratte explores with Chilton Varner how she became one of the best greatest jury trial lawyers of her country.

Episode 3 - Persuasion through illusion and transformation with Actor Colm Feore

Colm Feore is the most versatile and brilliant actor of his generation. From stage to films, to television, he has played characters as diverse as Hamlet, Pierre Elliot Trudeau, Cyrano de Bergerac, Glenn Gould, and the inimitable Detective Martin Ward in the comedy series Bon Cop, Bad Cop. With each role, Colm Feore has managed to persuade us that he is the character he pretended to be. How does he do it?

Episode 2 - Persuasive Politics with former Canadian Prime Minister Brian Mulroney

It's now almost 40 years since Brian Mulroney became Canada's 18th prime minister and 30 years since he retired from politics in 1993. Even his harshest critics at the time now acknowledge him to have been one of Canada's most significant statesmen both on the national and the international scene. In today's podcast, Guy Pratte explores how Prime Minister Mulroney skillfully used persuasion to achieve success not only in politics but in law and business.

Episode 1 - The Nobility and Purpose of Persuasion with Marie Henein

Marie Henein is one of Canada's most celebrated and best-known lawyers. She is a senior partner at Henein Hutchison LLP, a sought-after public speaker, and author of the bestselling, not-so-typical law memoir, Nothing But The Truth: A Memoir. During this conversation, host Guy Pratte questions Marie about her insightful book, the importance of words, emotions, and the audience in a case, and her take on the art of persuasion.